This leading global Telco had a clear view as to make itself famous for world class leadership, as a part of it’s transformation strategy to continue to meet its ambitious business goals. A key part of this was to target their 8,000 front line leaders who effected their consumers everyday and help them transition and lead the new company culture. A move from Command and Control to Challenge and Support.
CorporateDNA was approached to not only deliver the programme globally, but also to help this initiative engage and genuinely become a part of the developed DNA of this group of leaders; as well as integrate this into other leadership initiatives. The main challenge was to flex the framework within very different cultural and business situations from China to France to Brazil.
For each market, we ensured that we spoke with both the senior management team and the HR function. A key part of the success of the project was to ensure that there was a feeling of their being ‘pull’ from each country; and not that this initiative was being ‘pushed’ onto them from the centre – which would have caused the initiative to fail.
The other key pillar of the success of the project was understanding the different cultures that the programme needed to be delivered in, and adapting to overcome these challenges. From ensuring that in India it was OK to challenge that the boss is not a ‘god’ to providing the confidence of individual’s to challenge the group think in Singapore to enabling ‘strong and silent’ leaders to be vulnerable in Australia.
Over a 4 day period participants covered improving their expertise in Leading Self, Leading Others and Leading Business. A key part of this was the dialogue that happened between all parties. From the introduction of the senior leader in person, to the discussions across different functions and markets and the coaching by our experts as well as peer to peer coaching as the participants’ skills improved. This helped hugely in ensuring the sustainability but also helped create diverse communities that helped the business tackle their challenges in a new way.
So far over the last 2 years, across over 15 countries across 4 continents the initiative has had a hugely positive impact in helping to add value to on going consumer relationships, as well as support the successful move towards the more effective Challenge and Support Culture.
“The first global programme to really connect with our local market challenges, with fantastic Brazilian facilitators who could help us see how our work connects to the businesses global purpose and the important role we play in delivering this – very energising” Sao Paulo, Brazil
“No nonsense, does what it says on the tin – but it also gave me so much more. It has helped me realise the power of displaying my own vulnerability. Not a natural national trait!” Sydney, Australia
“An inspiring 4 days which has changed not only my ability to add value, but has given me tools for life that I can use to continually improve – thank you” Bangalore, India
As a part of their on-going continuous improvement process, this leading global brewer reviewed their current global senior leadership programme and decided that whilst the intent was correct, the delivery might be improved.
To that end it asked all of the global board members to nominate an external leadership development specialist with whom they could partner to improve, upgrade and re-energise the current programme and subsequently their global leaders.
CorporateDNA was one of 12 businesses who were initially approached. By spending the time to really understand ‘their’ world of brewing and the huge variances in such key areas as consumers, scale and individual company histories in the group we were able to win the confidence of the board to lead this pivotal project.
The design and delivery had clear overarching intentions which created the framework within which there was the ability to flex to individual market/department/function needs but maintain clear consistencies. There intentions were:
Over the last 18 months’ years, across over 22 countries across 3 continents the initiative has helped to improve the leadership abilities to drive the business to even more global success, by each of the markets stepping up and challenging themselves to continuously improve.
Its real world. I can use this going forward. It’s easy to digest and internalise – i.e. not a bunch of new acronyms” Toronto, Canada
“It is not a natural thing for Bulgarians to do, to show emotion at work. We are all strong characters, who only share who we really are over a beer outside of work. By being myself all the time and talking directly, we are now able to discuss and solve the big ‘elephants’ that we face as a team and not expect our county leader to be heroic on their own” Sofia, Bulgaria
“The content re-enforces what we know, and the style makes it more about the people in the room and benefiting from their rich experiences to drive our business even further” Burton-on-Trent, UK